Arsenal director Josh Kroenke believes the club’s recent transfer business proves it still has “the aura” needed to attract top players and says further signings remain a possibility in January.
Arsenal fans had called on earlier this summer, accusing the American of a lack of investment in the squad, but Josh Kroenke insists those protests did not affect the club’s transfer policy.
Arsenal were one of the busiest recruiters in the Premier League this summer, with Gabriel Martinelli, William Saliba, Nicolas Pepe, Kieran Tierney and David Luiz arriving on permanent deals, and Dani Ceballos also joining on loan from Real Madrid.
“I would say that if you’re reacting and doing club-record signings based on public opinion, you’re not going to go very far as a club,” Kroenke told
“We weren’t reactive this summer, we were actually proactive.”
However, he insists the Gunners remain one of the most attractive clubs in the world – despite a lack of Champions League football this season.
Stan Kroenke, is planning for the long-term at Arsenal josh Kroenke said
“As the second half of the match unfolded, understanding the position we were in and some of the targets as we headed into the summer from a transfer standpoint, we had to rethink some of our strategy based on that last 45 minutes,” he said.
“This summer, even though we weren’t in a position of strength coming out of Baku, I think there were a few people caught off guard that Arsenal Football Club still has the aura that it does. Read About: Kieran Tierney: Arsenal to miss services of summer signing until October
“We’re excited to keep pushing that now and into the future.”
He added: “Without Champions League football, we weren’t exactly sure [what was possible], but I encouraged our football operations department to be aggressive and when Arsenal Football Club knocks on a player’s door, it’s a different knock.