There are number of advantages of advertising and without advertising today it has become hard to market your product. Advertising is an art of influencing the customers through paid non personnel presentation to purchase and posses a product. It can also be define as “Any paid form of non-personal presentation of goods or services or ideas to the present and prospective customers.
(1) Introduce your Product in the Market:
Advertising plays significant role in the introduction of a new product in the market. It stimulates the people to purchase the product.
(2) Expansion of the Market:
It enables the manufacturer to expand his market. It helps in exploring new markets for the product and retaining the existing markets. It plays a sheet anchor role in widening the marketing for the manufacturer’s products even by conveying the customers living at the far flung and remote areas.
(3) Increased Sales:
Advertisement facilitates mass production to goods and increases the volume of sales. In other words, sales can be increased with additional expenditure on advertising with every increase in sale, selling expenses will decrease.
(4) Social Benefits
The social advantages of advertising are
- Maintains a contact between the producer and the consumer
- Has an educational value.
- The advertisers bear cost of newspapers, magazines and provide the reading material to the consumers at a cheaper price.